Terms of Service

1. Agreement to Terms

By accessing or using the EstateAgentLab website and services, you agree to be bound by these Terms of Service (“Terms”). If you do not agree to these Terms, please do not use our website or services. These Terms constitute a legally binding agreement between you and EstateAgentLab, a brand of Prism Digital Group.

2. Services

EstateAgentLab provides digital marketing services for real estate professionals, including but not limited to:

• Website design, development, and hosting
• Search engine optimisation (SEO) and generative engine optimisation (GEO)
• Pay-per-click advertising management (Google Ads, Meta Ads)
• Social media management and content creation
• CRM implementation and marketing automation
• Analytics setup, reporting, and performance tracking

The specific services provided to each client are defined in individual service agreements or proposals.

3. Client Obligations

As a client, you agree to:

• Provide accurate and complete information as requested
• Respond to communications in a timely manner (within 5 business days unless otherwise agreed)
• Grant necessary access to platforms, accounts, and assets needed for service delivery
• Ensure all content provided for publication complies with applicable laws and does not infringe third-party rights
• Review and provide feedback on deliverables within agreed timeframes
• Maintain valid payment methods and fulfil financial obligations

4. Payment Terms

Payment terms, pricing, and billing cycles are outlined in individual service agreements. General terms include:

• Monthly retainer fees are invoiced at the beginning of each month and due within 14 days
• One-time project fees require a 50% deposit before work begins, with the balance due upon delivery
• Ad spend budgets are billed separately and must be pre-funded
• Late payments (beyond 14 days overdue) may incur a 2% monthly late fee
• All fees are non-refundable unless otherwise stated in your service agreement
• Persistent non-payment (beyond 30 days) may result in service suspension

5. Intellectual Property

All website designs, code, content, marketing materials, and creative assets produced by EAL remain our intellectual property until full payment is received. Upon full payment:

• Clients receive a perpetual, non-exclusive licence to use the deliverables for their business purposes
• We retain the right to showcase work in our portfolio and case studies (unless agreed otherwise in writing)
• Third-party assets (stock images, fonts, plugins) remain subject to their respective licences
• Source code ownership terms are defined in individual service agreements

6. Website Content

The content on our website, including text, graphics, logos, case studies, and blog articles, is for informational purposes only. While we strive for accuracy, we do not warrant that all content is complete, accurate, or up to date. We reserve the right to modify or remove content at any time without notice.

7. Results Disclaimer

While we strive to deliver measurable results, we do not guarantee specific outcomes such as search rankings, lead volumes, or revenue increases. Results depend on numerous factors including market conditions, competition, client engagement, and ad spend levels. Case studies and testimonials represent individual experiences and are not guarantees of future results.

The ROI calculator and projected figures on our website are estimates based on industry averages and our historical client data. Actual results may vary significantly.

8. Confidentiality

Both parties agree to keep confidential any proprietary information shared during the course of the engagement. This includes business strategies, financial data, client lists, marketing plans, and performance metrics. This obligation survives termination of the agreement.

9. Limitation of Liability

To the maximum extent permitted by law, EAL shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to the use of our services. Our total liability for any claim shall not exceed the total fees paid by the client in the 12 months preceding the claim.

10. Indemnification

You agree to indemnify and hold harmless EstateAgentLab, its directors, officers, and employees from any claims, damages, or expenses arising from your breach of these Terms, your use of our services, or content you provide for publication.

11. Termination

Either party may terminate a service agreement with 30 days' written notice. Upon termination:

• Any outstanding fees become immediately payable
• We will deliver all completed work up to the termination date
• We will provide reasonable assistance during a transition period (up to 14 days)
• Access to platforms and accounts will be transferred back to the client
• Active ad campaigns will be paused and accounts returned

12. Force Majeure

Neither party shall be liable for any failure or delay in performance resulting from circumstances beyond their reasonable control, including but not limited to natural disasters, pandemics, government actions, internet outages, or third-party service failures.

13. Changes to Terms

We reserve the right to update these Terms at any time. Material changes will be communicated to active clients via email. Continued use of our services after changes are posted constitutes acceptance of the revised Terms.

14. Governing Law

These Terms shall be governed by and construed in accordance with:

• UK clients: The laws of England and Wales
• US clients: The laws of the State of New York
• Canadian clients: The laws of the Province of Ontario
• Australian clients: The laws of New South Wales

15. Contact

For questions about these Terms, contact us at:

Email: hello@estateagentlab.com

Phone (UK): +44 20 7123 4567

Phone (US): +1 (212) 555-0198