EstateAgentLab

Your AI Agent Calls, Qualifies, and Books — So You Only Talk to Sellers Ready to Instruct.

An AI voice agent that calls every lead within 60 seconds, asks the right questions, scores their motivation, and books valuation appointments directly into your calendar. You get a full brief before you even pick up the phone.

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The Problem

You're Losing Instructions Because You Can't Call Fast Enough

The data is brutal: 78% of sellers instruct the first agent who responds. But the average estate agent takes over 3 hours to return a web enquiry. By then, the homeowner has already spoken to two other agents, booked a valuation, and mentally moved on.

It's not your fault. You're on viewings, in listing presentations, managing a chain, or simply off the clock when the lead comes in. But the lead doesn't know that — they just know you didn't call back.

What if every single lead — at 2pm or 2am — got a call within 60 seconds from someone who sounds professional, asks the right questions, and books a valuation into your diary?

3+ hours

Average agent response time to web leads

78%

Of sellers go with the first agent who responds

42%

Of property enquiries happen outside business hours

67%

Of leads never get a follow-up call at all

How It Works

From Enquiry to Booked Valuation in Under 2 Minutes

Every lead follows the same automated workflow — instant contact, intelligent qualification, and a warm handoff to you when they're ready to instruct.

01

Lead Comes In

A seller fills out your website form, clicks a Google Ad, or submits an enquiry through a portal. The lead enters your system and the clock starts ticking.

02

AI Calls Within 60 Seconds

Your AI voice agent calls the lead automatically. It introduces itself as calling on behalf of your agency, confirms the enquiry, and begins a natural qualification conversation — no hold music, no voicemail tag.

03

Intelligent Qualification

The AI asks the right questions: Are you looking to sell? What’s your timeline? What type of property? Have you had a valuation? What’s most important to you in an agent? It handles follow-ups, objections, and conversational tangents naturally.

04

Books or Briefs You

If the lead is ready, the AI books a valuation appointment directly into your calendar. If they need nurturing, it logs all the information, scores the lead, and triggers a follow-up sequence. Either way, you get a full written brief before you pick up the phone.

Capabilities

Everything Your AI Agent Can Do

A full-stack lead qualification system that works 24/7 — calling, qualifying, booking, briefing, and following up on every lead your agency generates.

Instant Outbound Calls

Every new lead gets a call within 60 seconds — 24 hours a day, 7 days a week. No more leads going cold because you were on a viewing, in a listing appointment, or asleep. The AI never takes a day off.

Natural Conversation

Built on the latest conversational AI, the voice agent sounds human — natural pauses, empathetic responses, and real estate fluency. It handles objections like “I’m just browsing” or “I’m not ready yet” with trained follow-up prompts.

Lead Scoring & Qualification

Every lead gets a qualification score based on timeline, motivation, property type, and budget. Hot leads get fast-tracked to your calendar. Warm leads enter a nurture sequence. Cold leads are logged and revisited automatically.

Automatic Appointment Booking

The AI checks your live calendar availability and books valuation appointments in real-time during the call. The lead gets an instant confirmation email and SMS. You get a briefing with everything they told the AI.

Full Conversation Transcripts

Every call is recorded and transcribed. Before you walk into a valuation, you can read exactly what the homeowner said — their timeline, concerns, competing agents they’ve spoken to, and what matters most to them.

Live Warm Transfers

For high-value leads, the AI can transfer the call to you in real-time with a whispered briefing: “Incoming transfer — 4-bed detached in Kensington, looking to sell in 6 weeks, already had one valuation.” You pick up fully prepared.

Multi-Language Support

Serving international markets? The AI can qualify leads in English, Spanish, French, Mandarin, Arabic, and more. Perfect for agents in multicultural cities like London, Miami, Toronto, and Sydney.

Multi-Channel Follow-Up

If a lead doesn’t answer the call, the AI automatically sends a text message and email: “Hi, I just tried calling about your property enquiry. When’s a good time to chat?” Then it retries the call at optimal times.

CRM Integration

Every call, score, transcript, and booking syncs directly to your CRM. Lead source attribution, qualification data, and conversation history — all in one place. Works with GoHighLevel, HubSpot, Salesforce, and more.

The Numbers

Speed Wins Instructions. AI Gives You Speed.

The data is clear — agents who respond first and qualify intelligently win more instructions and close more deals.

<60s

Average time to first contact — before they call another agent

93%

Contact rate — percentage of leads the AI successfully reaches

3.8x

More valuations booked vs agents relying on manual follow-up

24/7

Always on — nights, weekends, bank holidays, your AI never sleeps

Use Cases

Where AI Lead Qualification Makes the Biggest Impact

Real scenarios where instant AI qualification turns enquiries into instructions — and lost leads into booked valuations.

Website Valuation Requests

A homeowner fills out your “Free Valuation” form at 9pm on a Tuesday. By 9:01pm, the AI has called them, confirmed their details, asked about their timeline and competing agents, and booked a valuation for Thursday morning. You wake up to a full brief in your inbox.

Google Ads Lead Forms

A seller clicks your Google Ad and submits their details. Within 60 seconds, your AI calls them — while they’re still thinking about selling. The conversion rate from ad click to booked valuation jumps from 8% to over 30% with instant follow-up.

Portal Enquiries

An enquiry comes through Rightmove, Zillow, or Realtor.com. Instead of sitting in a shared inbox for 3 hours, your AI calls within a minute. The lead is impressed by your speed, shares their full situation, and books an appointment — before the other 4 agents even see the notification.

After-Hours & Weekend Leads

42% of property enquiries happen outside business hours. Your AI handles Saturday morning browsers, Sunday evening planners, and midnight researchers the same way — with a friendly call, intelligent questions, and a booked appointment waiting for you Monday morning.

Re-Engaging Cold Leads

Got a database of old enquiries that went nowhere? The AI can systematically call through your backlog, re-qualify leads, and identify homeowners whose circumstances have changed. Agents typically find 15–20% of “dead” leads are now ready to act.

Multi-Branch Operations

Running multiple offices? Route leads to the correct branch AI based on postcode or zip code. Each branch gets its own trained voice agent, qualification scripts, and calendar integration — with a unified dashboard for the business owner.

What's Included

Your Complete AI Lead Qualification System

Everything you need to ensure every lead gets an instant, intelligent response — and you never miss another instruction because you couldn't call back fast enough.

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Custom AI voice agent trained on your agency’s brand, tone, and market
Qualification scripts tailored to your property types and service area
Real-time calendar integration for automatic appointment booking
Lead scoring system (Hot / Warm / Cold) with automated routing
Full call recording and transcription for every conversation
Live warm transfer capability to you or your team
Multi-channel follow-up (call retry, SMS, email) for unanswered calls
CRM integration (GoHighLevel, HubSpot, Salesforce, or custom)
Monthly performance dashboard with call analytics and conversion rates
Ongoing AI training and script optimisation based on real call data
Dedicated account manager for setup, training, and support
GDPR and TCPA compliant call handling and data storage
The Difference

Before vs After AI Lead Qualification

See how your lead handling transforms when every enquiry gets an instant, intelligent response.

Without AI
  • ×3+ hour average response time
  • ×Leads call 2–3 other agents while waiting
  • ×After-hours leads go unanswered until morning
  • ×No qualification — you waste time on tyre-kickers
  • ×Missed calls = missed instructions
  • ×Manual follow-up that depends on your memory
  • ×No data on why leads didn’t convert
With AI Qualification
  • 60-second response time, every lead, every time
  • You’re the first agent they speak to
  • 24/7 coverage — nights, weekends, holidays
  • Only qualified, scored leads reach your phone
  • Valuations booked automatically into your calendar
  • Systematic follow-up that never forgets
  • Full transcripts and analytics on every conversation

Frequently Asked Questions

When a new lead submits an enquiry through your website, ad, or portal, the AI agent calls them within 60 seconds. It introduces itself as calling from your agency, asks qualification questions (timeline, property type, budget, motivation), and either books a valuation or flags the lead for follow-up — all in a natural, conversational tone.

No. Our AI voice agents use the latest conversational AI with natural speech patterns, pauses, and inflection. Most leads don’t realise they’re speaking to an AI. The agent is trained on real estate terminology and handles objections, questions, and conversational tangents naturally. We can also match the accent and tone to your market (British English, American English, etc.).

Yes. If a lead is highly motivated and you’re available, the AI agent can warm-transfer the call directly to you or your team in real-time. Before connecting you, it whispers a brief summary of what the lead has shared so far — so you pick up fully informed and ready to close.

The qualification script is customised to your agency, but typically includes: Are you looking to sell or rent? What type of property is it? What’s your timeline? Have you had any valuations yet? What’s most important to you when choosing an agent? Are you the sole owner? The script adapts based on the lead’s answers — it’s a conversation, not an interrogation.

The AI sends an immediate SMS and email, then retries the call at optimised intervals (typically 2 hours, 6 hours, and 24 hours later). The retry schedule is customisable. If the lead responds to the text or email, the AI re-initiates the call. On average, our retry strategy reaches 93% of leads within 48 hours.

Yes. All calls are made with proper consent (the lead has submitted an enquiry requesting contact). Call recordings are stored securely and encrypted. Opt-out requests are handled automatically. We’re fully compliant with UK GDPR, US TCPA, Canadian CASL, and Australian Spam Act requirements.

AI Lead Qualification starts from £350 / $450 per month, which includes the voice agent setup, qualification scripts, calendar integration, and CRM sync. Call volume is billed on a per-minute basis (typically £0.08–0.15 per minute). Most agents spend £100–200/month on call costs. The ROI is extraordinary — one additional instruction typically covers 6–12 months of the service.

Most agents are live within 5–7 business days. That includes voice agent configuration, script development, calendar integration, CRM connection, and testing. We run test calls with your team before going live to ensure the tone, questions, and booking flow are exactly right.

Absolutely. Every word is customisable. You control the greeting, questions, objection handling, tone of voice, and booking flow. We work with you during setup to craft scripts that sound like an extension of your team. Scripts are refined over time based on real call data and conversion rates.

Yes. We integrate with GoHighLevel, HubSpot, Salesforce, Pipedrive, and most CRMs that offer an API. Call data, transcripts, lead scores, and booking confirmations all sync automatically. If you don’t have a CRM, we can set one up as part of the package.

Stop Losing Sellers to Faster Agents

Every lead that goes unanswered is an instruction that goes to a competitor. Let your AI agent handle the first call, and you handle the close.

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