EstateAgentLab
EstateAgentLab
Legal

Privacy Policy

Last updated: February 2026

1. Introduction

EstateAgentLab (“EML”, “we”, “us”, “our”), a brand of Prism Digital Group, is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit our website or use our services.

We comply with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), the California Consumer Privacy Act (CCPA), the Australian Privacy Act 1988, and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

2. Data Controller

EstateAgentLab, a brand of Prism Digital Group, is the data controller responsible for your personal data. Our contact details are:

  • Email: hello@estateagentlab.com
  • Phone (UK): +44 20 7123 4567
  • Phone (US): +1 (212) 555-0198

3. Information We Collect

We may collect the following types of personal data:

  • Contact information: name, email address, phone number, market/location
  • Business information: agency name, website URL, budget range, number of agents
  • Usage data: pages visited, time on site, referring source, browser type, device type, IP address
  • Communication data: messages sent via contact forms, calendar bookings, email correspondence
  • Marketing data: email open rates, click-through rates, and campaign engagement

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g. marketing emails)
  • Contract: Where processing is necessary to fulfil a contract with you or take pre-contractual steps
  • Legitimate interest: Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights
  • Legal obligation: Where processing is necessary to comply with applicable laws

5. How We Use Your Data

  • To respond to enquiries and provide requested services
  • To send marketing communications (with your explicit consent)
  • To improve our website and services through analytics
  • To personalise your experience on our website
  • To comply with legal obligations
  • To detect and prevent fraud or abuse

6. Data Sharing

We do not sell your personal data. We may share data with trusted service providers who assist in operating our business, including:

  • GoHighLevel — CRM and marketing automation
  • Google Analytics — website analytics and reporting
  • Calendly — appointment scheduling
  • Microsoft Clarity — session recording and heatmaps
  • Stripe — payment processing

All third-party processors are bound by data processing agreements and are required to implement appropriate security measures.

7. International Data Transfers

Some of our third-party service providers are located outside your country of residence. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), adequacy decisions, or other legally recognised transfer mechanisms.

8. Your Rights

Under applicable data protection laws, you have the right to:

  • Access — request a copy of your personal data
  • Rectification — correct inaccurate or incomplete data
  • Erasure — request deletion of your personal data
  • Restriction — restrict processing of your data
  • Portability — receive your data in a portable format
  • Objection — object to processing based on legitimate interests
  • Withdraw consent — withdraw consent at any time for marketing communications

To exercise any of these rights, contact us at hello@estateagentlab.com. We will respond within 30 days (or as required by applicable law).

9. Cookies

We use cookies and similar tracking technologies on our website. For full details on the cookies we use and how to manage your preferences, please see our Cookie Policy.

10. Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy:

  • Client data: Duration of the contract plus 6 years
  • Marketing contacts: Until you unsubscribe or request deletion
  • Website analytics: 26 months (Google Analytics default)
  • Contact form submissions: 2 years from date of submission

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encrypted data transmission (TLS/SSL), access controls, regular security reviews, and staff training.

12. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us immediately.

13. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised “Last updated” date. We encourage you to review this policy periodically.

14. Complaints

If you are not satisfied with our response to a privacy concern, you have the right to lodge a complaint with your local data protection authority:

  • UK: Information Commissioner's Office (ICO) — ico.org.uk
  • Australia: Office of the Australian Information Commissioner (OAIC) — oaic.gov.au
  • Canada: Office of the Privacy Commissioner — priv.gc.ca

15. Contact Us

For any privacy-related questions or to exercise your rights, contact us at:

Email: hello@estateagentlab.com

Phone (UK): +44 20 7123 4567

Phone (US): +1 (212) 555-0198