Know Exactly Where Every Lead Comes From
Complete marketing attribution for estate agents. Call tracking, live dashboards, heatmaps, and jargon-free monthly reports — so you know exactly which channels are filling your pipeline and which are wasting your budget.
Book a Free Strategy CallYou're Spending Money on Marketing. Do You Know What's Working?
Most estate agents have no idea which marketing channel drives their best leads. You're spending on Google Ads, SEO, social media, signboards, and portals — but when a seller calls to book a valuation, can you tell which channel earned that call?
Without proper tracking, you're flying blind. You might be doubling down on channels that generate tyre-kickers while starving the ones that actually win you instructions. We fix that.
Full-Stack Marketing Analytics
Every tool and report you need to understand your marketing ROI — built for estate agents, not data scientists.
Call Tracking
Unique tracking numbers for every marketing channel — your website, Google Ads, social media, even your signboards. Listen to call recordings, score lead quality, and know exactly which channel generated each enquiry.
Live Dashboard
A real-time ROI dashboard you can check from your phone between viewings. See leads, spend, cost-per-lead, and pipeline value at a glance — no spreadsheets, no waiting for reports.
Monthly Reports
Beautiful, jargon-free reports showing what worked and what to change. Written for agents, not data scientists. Clear recommendations you can act on immediately.
Conversion Tracking
Track every form submission, phone call, and booking back to its source. Know whether that valuation request came from Google Ads, your SEO, a social media post, or a direct search.
Heatmaps & Recordings
See exactly how visitors interact with your website via Microsoft Clarity. Where they click, how far they scroll, and where they drop off — so we can optimise your site for more leads.
Strategy Review Calls
Monthly 1-on-1 call with your dedicated account manager to review performance, discuss what the data means for your market, and plan next month's strategy together.
Complete Marketing Attribution
From the first website visit to the signed instruction, we track every touchpoint. Every call, every form, every click — tied back to the marketing channel that generated it. No guesswork, no gut feelings, just data.
What Your Monthly Report Looks Like
No 50-page decks filled with vanity metrics. A clear, actionable report that tells you what happened, why it matters, and what to do next.
Executive Summary
A plain-English overview of your marketing performance this month. What worked, what changed, and the headline numbers you need to know before your morning coffee.
Lead Volume by Channel
Breakdown of every lead by source — SEO, PPC, social media, direct, and referral. See which channels are filling your pipeline and which need attention.
Cost Per Lead Breakdown
Exactly how much each lead costs across Google Ads, Meta Ads, and every other paid channel. No hidden costs, no fuzzy maths — just clear cost-per-enquiry numbers.
Website Performance Metrics
Traffic, page views, bounce rate, average session duration, and conversion rate. Plus Clarity heatmap insights showing how visitors interact with your key pages.
SEO Ranking Changes
Keyword position tracking for your target search terms. See which rankings improved, which slipped, and how your local visibility compares to competing agents.
Recommendations for Next Month
Actionable next steps based on the data. Budget reallocation suggestions, content priorities, and specific optimisations to improve performance in the coming month.
Transparent, Thorough, Actionable
Analytics that actually help you make better decisions about your marketing spend.
Transparent tracking — every lead attributed, every pound accounted for
Report turnaround — your monthly report delivered within one business day
Core metrics tracked across every channel in your marketing mix
Monthly strategy calls with your dedicated account manager
Frequently Asked Questions
We use a combination of Google Analytics 4 for website tracking, Google Tag Manager for event management, Microsoft Clarity for heatmaps and session recordings, CallRail or similar for call tracking, and custom dashboards built in Looker Studio. For SEO, we use professional rank tracking tools, and for GEO/AI citations, we use proprietary monitoring across ChatGPT, Perplexity, and Google AI Overviews.
You receive a comprehensive monthly report within 24 hours of the month ending. You also have 24/7 access to your live dashboard for real-time data. If you're running paid ads, we also provide weekly spend snapshots so you're never surprised.
Absolutely. Your live dashboard is available 24/7 on any device — phone, tablet, or desktop. Check your leads, spend, and performance between viewings or during your morning commute. We'll walk you through it during onboarding so you know exactly what you're looking at.
Yes. We assign unique tracking numbers to each marketing channel — your website, Google Ads, social media profiles, even printed materials like signboards and leaflets. Every call is recorded (with disclosure), scored for lead quality, and attributed back to the source that generated it. You'll know exactly which channels drive your best phone enquiries.
A heatmap is a visual overlay of your website showing where visitors click, how far they scroll, and which elements attract the most attention. Using Microsoft Clarity, we also record anonymous visitor sessions so you can watch exactly how a potential seller navigates your valuation page or how a buyer interacts with your listings. This data helps us optimise your site to convert more visitors into leads.
We run automated monitoring across major AI platforms — ChatGPT, Perplexity, Google AI Overviews, and others — querying them with the same questions your potential clients ask. 'Who is the best estate agent in [your area]?', 'Best agent to sell my house in [your postcode]', and similar prompts. We track whether you're cited, how you're described, and how your AI visibility changes over time. This data feeds directly into your monthly report.
Stop Guessing. Start Knowing.
Book a free strategy call and we'll show you exactly where your leads are coming from.
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