Acceptable Use Policy

1. Overview

This Acceptable Use Policy (“AUP”) sets out the rules governing the use of the EstateAgentLab website and any services, content, or features we provide. By accessing our website or using our services, you agree to comply with this policy.

This policy should be read alongside our Terms of Service and Privacy Policy.

2. Permitted Use

You may use our website and services for the following purposes:

• Browsing and accessing information about our digital marketing services
• Submitting enquiries and booking consultations through our contact forms
• Using interactive tools such as the ROI calculator for informational purposes
• Reading and sharing blog articles and educational content
• Engaging with our services as outlined in your service agreement

3. Prohibited Activities

You must not use our website or services to:

• Engage in any activity that is unlawful, fraudulent, or harmful
• Transmit any material that is defamatory, offensive, discriminatory, or threatening
• Attempt to gain unauthorised access to our systems, networks, or data
• Introduce viruses, malware, or any other harmful code
• Scrape, crawl, or harvest data from our website without prior written consent
• Reproduce, duplicate, or copy any content from our website for commercial purposes without permission
• Use our services to send unsolicited communications (spam)
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity
• Interfere with or disrupt the operation of our website or services
• Use automated systems or bots to submit forms or interact with our website

4. Content Standards

If you provide content to us for use in marketing campaigns, website pages, or other deliverables, you warrant that such content:

• Is accurate, truthful, and not misleading
• Does not infringe any third-party intellectual property rights
• Complies with applicable advertising standards and regulations
• Does not contain any material that is unlawful or promotes unlawful activity
• Complies with property listing regulations in your jurisdiction
• Does not violate fair housing laws or anti-discrimination legislation

5. Advertising Compliance

When we manage advertising campaigns on your behalf, you agree to comply with all applicable advertising regulations, including:

• UK: Advertising Standards Authority (ASA) codes and Property Ombudsman requirements
• USA: Federal Trade Commission (FTC) guidelines and Fair Housing Act requirements
• Canada: Competition Act and Canadian Real Estate Association guidelines
• Australia: Australian Consumer Law and Real Estate Institute standards

6. Account Security

If you are provided with access credentials for any platforms or dashboards as part of our services:

• You are responsible for maintaining the confidentiality of your credentials
• You must notify us immediately of any unauthorised access or security breach
• You must not share credentials with unauthorised third parties
• We recommend using strong, unique passwords and enabling two-factor authentication where available

7. Enforcement

We reserve the right to take action if you breach this Acceptable Use Policy, including:

• Issuing a warning and requesting immediate corrective action
• Temporarily or permanently suspending access to our services
• Removing any content that violates this policy
• Reporting the activity to relevant law enforcement authorities
• Terminating your service agreement

8. Reporting Violations

If you become aware of any activity that violates this Acceptable Use Policy, please report it to us immediately at:

Email: hello@estateagentlab.com

Subject line: AUP Violation Report

9. Changes to This Policy

We may update this Acceptable Use Policy from time to time. Changes will be posted on this page with a revised “Last updated” date. Continued use of our website and services after changes are posted constitutes acceptance of the updated policy.