EstateAgentLab

Leads From Day One. Not Month Six.

High-intent Google and Meta ad campaigns that put your name in front of active buyers and sellers in your exact market area. Full attribution, CRM integration, and transparent reporting.

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The Problem

Portals Sell Your Leads to Your Competition

Every lead you generate through Rightmove, Zillow, or Realtor.ca is also sent to 3-5 other agents. You're paying for leads that are pre-shared with your competition.

With targeted paid ads, every lead goes exclusively to you. Higher quality. Higher conversion. Better ROI.

What's Included

Full-Service Paid Ad Management

We handle everything — strategy, setup, optimisation, and reporting — so you can focus on converting leads into clients.

Hyper-Local Targeting

We target buyers and sellers in your exact postcodes and neighbourhoods. No wasted spend on audiences outside your market.

Google Search Ads

Capture high-intent searchers looking for agents right now. 'Estate agent near me', 'sell my house Chelsea' — we own these keywords for you.

Meta (Facebook & Instagram) Ads

Targeted awareness and retargeting campaigns. Just-listed posts, market updates, and seller-focused ads that build trust before the first call.

Full Attribution Tracking

Know exactly which ad drove each enquiry. Call tracking, form tracking, and CRM integration — every lead tied back to its source.

Fast Lead-to-CRM Pipeline

Ad leads flow directly into your GHL CRM. Automated follow-up sequences trigger within seconds — before the lead goes cold.

Transparent Reporting

Weekly spend reports, monthly performance reviews, and real-time dashboards. You always know where your money is going.

Campaign Deliverables

What's Included in Your Campaign

Every managed campaign includes end-to-end service — from research and setup through daily optimisation and reporting. No hidden extras, no surprise fees.

Campaign strategy & keyword research
Ad copy writing & creative design
Landing page optimisation
Bid management & daily optimisation
A/B testing of ads and audiences
Call tracking setup
CRM integration (leads flow to GHL within seconds)
Weekly spend reports
Monthly strategy review calls
Competitor ad monitoring
Platform Breakdown

Google Ads vs Meta Ads

Different platforms, different strengths. Most agents see the best results running both — capturing intent on Google and building awareness on Meta.

Google Ads

Best for capturing high-intent searchers who are actively looking for an agent right now. These people are typing “estate agent near me” or “sell my house fast” — they want to act today.

Ad Types

Search, Local Services, Display retargeting

Typical CPC

£2–8 (UK) · $3–12 (US)

Best For

Seller leads, valuation requests, instant enquiries

Meta Ads

Best for building awareness and trust with homeowners before they're ready to sell. When they are ready, you're the agent they already know and trust.

Ad Types

Image, Video, Carousel, Retargeting

Typical CPM

£5–15

Best For

Brand building, just-listed/sold, market updates, retargeting

Results

Campaign Performance Benchmarks

Average performance metrics across our managed ad campaigns for estate agents.

3.2x

Avg. return on ad spend across all campaigns

£18

Avg. cost per qualified lead (UK market)

48hr

Time to first lead after campaign launch

167%

Avg. lead volume increase in month one

Frequently Asked Questions

For most individual agents, we recommend starting with £500–£1,500/month in ad spend (separate from management fees). This generates 10-30 leads per month depending on your market. We'll recommend a budget based on your area's competition and cost-per-click data.

Paid ads generate leads from day one. Unlike SEO, there's no waiting period. Most agents see their first enquiries within the first 48-72 hours of launching a campaign.

We manage everything ongoing: bid optimisation, ad copy testing, audience refinement, and reporting. Paid ads require constant attention — set-and-forget campaigns waste money. Our management fee covers all of this.

Google Ads capture people actively searching for an agent right now (high intent). Meta Ads build awareness and trust with people in your area who may sell or buy in the next 6-12 months (brand building). The best strategy uses both.

Absolutely. We scale campaigns up and down based on your pipeline. If you're at capacity, we'll pause or reduce spend until you're ready for more leads.

Start Generating Leads This Week

Book a free strategy call and get a custom ad plan for your market — including keyword research, budget recommendations, and projected ROI.

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