Cookie Policy
Last updated: February 2026
1. What Are Cookies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.
This policy explains what cookies we use on the EstateAgentLab website, why we use them, and how you can manage your preferences.
2. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable basic features like page navigation, form submissions, and security. You cannot opt out of essential cookies as the website would not function without them.
| Cookie | Purpose | Duration |
|---|---|---|
| __session | Maintains user session state | Session |
| cookie_consent | Stores your cookie preferences | 1 year |
| csrf_token | Security token for form submissions | Session |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website and content.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _clck | Microsoft Clarity | Session tracking for heatmaps | 1 year |
| _clsk | Microsoft Clarity | Connects page views into sessions | 1 day |
Marketing Cookies
These cookies are used to track visitors across websites to display relevant advertisements. They are set by our advertising partners with our permission.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks visits for ad targeting | 3 months |
| _gcl_au | Google Ads | Conversion tracking | 3 months |
| li_fat_id | Member indirect identifier for conversion tracking | 30 days |
Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences or pre-filling forms.
| Cookie | Purpose | Duration |
|---|---|---|
| calendly_session | Maintains Calendly widget state | Session |
| currency_pref | Remembers your currency selection | 1 year |
3. Managing Cookies
You can manage cookie preferences in several ways:
- Browser settings: Most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may affect website functionality.
- Google Analytics opt-out: Install the Google Analytics opt-out browser add-on
- Ad personalisation: Manage ad preferences at Your Online Choices (EU/UK) or DAA opt-out (US)
4. Similar Technologies
In addition to cookies, we may use similar tracking technologies:
- Pixels/web beacons: Small transparent images used to track email opens and website conversions
- Local storage: Used to store preferences and cache data for better performance
- Session storage: Temporary data storage that is cleared when you close your browser
5. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Any changes will be posted on this page with a revised “Last updated” date.
6. Contact Us
If you have questions about our use of cookies, contact us at:
Email: hello@estateagentlab.com
Phone (UK): +44 20 7123 4567