Be Found. Be Cited. Be Chosen.
Rank on Google and get cited by ChatGPT, Perplexity, and AI Overviews. When buyers and sellers search for an agent in your area — online or through AI — you should be the answer.
Book a Free Strategy CallThe Search Landscape Has Changed Forever
In 2026, more people ask AI for recommendations than ever before. “Who's the best estate agent in Kensington?” is now a question people ask ChatGPT, not just Google.
GEO (Generative Engine Optimisation) is how you ensure AI engines cite your name when answering these questions. We're one of the first agencies in real estate to offer dedicated GEO services.
"best estate agent Chelsea"
→ 10 blue links. You need to rank #1-3.
"Who is the best estate agent in Chelsea?"
→ One answer. You need to be cited.
SEO + GEO = Complete Visibility
We don't choose between Google and AI search. We optimise for both — because your clients use both.
Local SEO
Google Business Profile optimisation, local citations, review management, and location-based keyword targeting — designed to dominate the map pack in your area.
GEO (Generative Engine Optimisation)
The new frontier. We optimise your content to be cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews. When someone asks 'Who's the best agent in Chelsea?', you want to be the answer.
Neighbourhood Pages
Dedicated, SEO-rich pages for every area you serve. Schools, transport, market stats, local insights — the kind of content Google and AI engines love to surface.
Content Strategy
Keyword research, blog calendars, and long-form content targeting the exact queries your ideal clients search for — both on Google and AI platforms.
Schema & Technical SEO
LocalBusiness, RealEstateAgent, FAQPage, and Review schema markup. Plus sitemap, robots.txt, canonical tags, and Core Web Vitals optimisation.
GEO Monitoring
Track how often your brand is cited in AI search responses. Monthly reports showing your GEO visibility alongside traditional rankings.
From Audit to Authority in 5 Steps
A proven, repeatable process that builds your visibility across both traditional and AI-powered search.
Audit & Research
Full audit of your current online visibility, competitor analysis across Google and AI platforms, and in-depth keyword research tailored to your local market. We identify gaps, opportunities, and quick wins.
Technical Foundation
Schema markup implementation (LocalBusiness, RealEstateAgent, FAQPage), site speed optimisation, mobile performance, XML sitemap, robots.txt configuration, and Core Web Vitals tuning.
Content Strategy
Neighbourhood guide pages for every area you serve, a blog calendar targeting high-value keywords, and structured FAQ content specifically designed to be cited by AI search engines.
Local SEO
Google Business Profile optimisation, local citation building across 50+ directories, review generation strategy, and local link building through partnerships and community involvement.
Monitor & Refine
Monthly ranking reports, GEO citation tracking across ChatGPT and Perplexity, traffic analysis, and ongoing strategy adjustments based on what the data tells us.
GEO vs Traditional SEO
Two strategies, one goal: making sure your ideal clients find you. Here's how they differ — and why you need both.
Rank in Google's blue links for local search terms
Get cited in AI-generated answers and recommendations
3-6 months for competitive terms
4-8 weeks as AI engines re-crawl content
Blog posts, landing pages, neighbourhood guides
Structured Q&A, definitions, cited statistics, authoritative content
Keyword rankings, organic traffic, click-through rates
AI citations, brand mentions, recommendation frequency
Why You Need Both
They're complementary — strong SEO feeds GEO by building the authoritative content AI engines love to cite, and GEO drives brand trust by positioning you as the recommended expert. Agents who invest in both capture leads from every channel their clients use.
What Our Clients Achieve
Real performance metrics from agents who invested in SEO & GEO visibility with EstateAgentLab.
Avg. organic traffic increase in year one
Map pack position for 80% of target keywords
Typical time to first page rankings for local terms
More AI citations after GEO optimisation
Frequently Asked Questions
GEO stands for Generative Engine Optimisation. It's the practice of optimising your online content so that AI search engines — like ChatGPT, Perplexity, and Google's AI Overviews — cite your brand when answering user questions. As more home buyers and sellers use AI to find agents, GEO is becoming as important as traditional SEO.
Traditional SEO focuses on ranking in Google's blue links. GEO focuses on getting your content cited in AI-generated answers. The two are complementary — strong SEO feeds GEO, and GEO visibility drives brand trust. We optimise for both simultaneously.
Local SEO improvements (map pack, Google Business Profile) can show results within 4-8 weeks. Organic keyword rankings typically take 3-6 months for competitive terms. GEO visibility usually takes 4-8 weeks as AI engines re-crawl and index your optimised content.
No ethical SEO provider guarantees specific rankings — Google's algorithm changes constantly. What we guarantee is a measurable improvement in visibility, traffic, and leads. We track rankings, traffic, and GEO citations monthly and adjust strategy based on data.
We work with agents across the UK, USA, and Canada. Our SEO and GEO strategies are localised to each market — we understand the differences between UK property search behaviour and US/Canadian patterns.
Get Found by Buyers and Sellers
Book a free SEO & GEO audit — we'll show you exactly where you stand and what it'll take to dominate your local market.
Get Started