EstateAgentLab

Your Website Should Work as Hard as You Do.

Mobile-first, IDX-ready agent websites that rank on Google, convert visitors into leads, and make sellers choose you before you even walk through the door.

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60%+
Of agent traffic is mobile — we build mobile-first
< 2.5s
Load time target — fast sites rank higher and convert more
3%+
Average conversion rate across our agent sites
2-3 weeks
Typical build time from strategy call to launch
The Problem

Your Rightmove Profile Isn't a Marketing Strategy

Most agents rely entirely on portal listings and referrals. When a seller Googles your name — or asks ChatGPT who the best agent in their area is — what do they find?

If the answer is “nothing” or a generic profile page buried on page 3, you're losing instructions to agents who've invested in their own digital presence.

What Sellers Do Before Choosing an Agent
92%Google the agent's name before booking a valuation
78%Check the agent's website on their mobile phone
67%Read Google reviews before making contact
43%Ask AI assistants for agent recommendations
Features

Built for Agents, Not Generic Businesses

Every feature is designed with one goal: turning online visitors into real estate clients.

Mobile-First Design

60%+ of your prospects browse on their phone. Every site we build is designed mobile-first, then scaled up — not the other way around.

60%+ mobile traffic

Neighbourhood Pages

Dedicated pages for every area you serve — schools, transport, market data, local insights. These pages rank on Google and get cited by AI search.

3x local search traffic

IDX / Portal Integration

Connect to Rightmove, Zillow, Realtor.ca, or your MLS feed. Your listings, displayed on your site, driving traffic to your brand — not a portal's.

Your listings, your site

Sub-2-Second Load Times

Core Web Vitals optimised: LCP < 2.5s, CLS < 0.1, INP < 200ms. Fast sites rank higher and convert more visitors into leads.

LCP < 2.5s

Conversion Optimised

Every page is designed to capture leads. Sticky CTAs, valuation tools, call-to-action placement tested across hundreds of agent sites.

3%+ conversion rate

Analytics & Heatmaps

GA4 tracking, Clarity heatmaps, and call tracking from day one. Know exactly how visitors interact with your site.

Full attribution
Deliverables

Everything You Need, Nothing You Don't

Every website includes a comprehensive set of deliverables designed to get you live, generating leads, and ranking on search engines as quickly as possible.

Up to 15 custom-designed pages

Home, about, services, team bios, contact, testimonials, and more — each page tailored to your brand and market positioning.

Mobile-first responsive design

Every layout designed for phone screens first, then adapted for tablet and desktop. No pinching, no zooming, no frustration.

5-10 neighbourhood / area guide pages

Dedicated pages for each area you serve — schools, transport links, market stats, local amenities — purpose-built for Google and AI search.

IDX / MLS / portal listing integration

Your live listings displayed on your site via Rightmove, Zillow, Realtor.ca, or MLS feed. Your properties, your brand, your leads.

Seller valuation tool widget

Embed an instant valuation widget that captures seller leads 24/7. Visitors enter their postcode and get an estimate — you get a warm lead.

Blog & content management system

A user-friendly CMS so you can publish blog posts, update listings, add testimonials, and manage images without touching code.

Contact forms with CRM integration

Every form submission is routed directly to your CRM (GoHighLevel, HubSpot, or your preferred platform) within seconds.

Google Analytics 4 + Microsoft Clarity setup

Full analytics from day one: page views, traffic sources, conversion tracking, plus heatmaps and session recordings via Clarity.

Schema markup (LocalBusiness, RealEstateAgent, FAQPage)

Structured data that helps Google understand who you are, where you operate, and what you do — boosting rich results and AI citations.

SSL certificate & security hardening

HTTPS encryption, security headers, and ongoing vulnerability monitoring. A secure site builds trust and ranks higher.

30-day post-launch support

Bug fixes, content tweaks, and technical support for a full month after launch. We don't disappear after go-live.

Training session on CMS usage

A recorded walkthrough showing you exactly how to update your site — blog posts, images, listings, and more. Yours to keep and rewatch.

The Numbers

Performance You Can Measure

Every site we build is benchmarked against real-world performance metrics that impact your bottom line.

60%+

Of agent traffic is mobile — we build mobile-first

< 2.5s

Load time target — fast sites rank higher and convert more

3%+

Average conversion rate across our agent sites

2-3 weeks

Typical build time from strategy call to launch

Frequently Asked Questions

An agent website is your own branded online presence — separate from portals like Rightmove or Zillow. It builds your personal brand, captures leads directly, ranks on Google for local searches, and gives sellers confidence before a listing appointment. In 2026, if prospects can't find you online, you're losing to agents who can be found.

Yes. We integrate with all major property portals and MLS feeds via IDX. Your listings appear on your own site, driving traffic and leads to your brand — not to a portal that sells those same leads to your competition.

Most agent websites go live within 2–3 weeks from the strategy call. We handle everything: design, content, SEO setup, and integrations. You just review and approve.

Every site is designed mobile-first. Over 60% of real estate traffic comes from mobile devices, so we build for mobile first and then optimise for desktop — not the other way around.

Every site includes on-page SEO, schema markup, local business profiles, and neighbourhood pages designed to rank for location-based searches. For deeper SEO and GEO visibility, see our SEO & GEO service.

One-off website builds start from £1,500. Ongoing marketing retainers that include the site plus SEO, content, and ads start from £500/month. Book a strategy call for a custom quote based on your market and goals.

Yes. Every site comes with a user-friendly CMS so you can update listings, blog posts, testimonials, and images without touching code. We also offer managed content services if you'd rather focus on selling.

Let's Build Your Website

Book a free strategy call and see a custom mockup within 48 hours.

Get Started