EstateAgentLab

Build Your Brand. Generate Referrals. Stay Top of Mind.

Scroll-stopping content and posting management that positions you as the go-to agent in your area. We handle everything — you just close deals.

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The Problem

You Know You Should Post. You Just Don't Have Time.

Between viewings, valuations, and negotiations, social media falls to the bottom of the list. But every day you don't post is a day your competition is building their brand while yours goes quiet.

We handle the entire social media operation — content, posting, engagement — so your brand stays visible and your pipeline stays full.

What's Included

Full-Service Social Media for Agents

Content, scheduling, engagement, and reporting — all handled by a team that understands real estate.

Content Creation

Professional graphics, video reels, carousel posts, and stories designed specifically for real estate. Listing showcases, market updates, and personal brand content.

Posting Schedule

Consistent posting across Instagram, Facebook, LinkedIn, and TikTok. We handle the calendar, captions, hashtags, and timing — you just approve.

Brand Voice Development

We develop your unique brand voice — professional yet approachable, authoritative yet relatable. Your social media should feel like you, not a generic template.

Growth Strategy

Follower growth, engagement optimisation, and community building. We focus on attracting potential clients in your area, not vanity metrics.

Community Management

We respond to comments, DMs, and engage with local accounts on your behalf. Social media is social — you need someone actively building relationships.

Just Listed / Just Sold

Every new listing and sale gets professional social media assets. Beautiful property showcases that generate shares, comments, and referral opportunities.

Content Types

Content Types We Create

A diverse mix of content formats designed to keep your audience engaged, build trust, and generate leads.

Just Listed Posts

Professional graphics for every new listing — designed to stop the scroll and drive enquiries.

Just Sold Celebrations

Social proof for your pipeline. Show your market that you're active, successful, and in demand.

Market Update Carousels

Local market data presented beautifully — average prices, days on market, sales volumes for your area.

Agent Behind-the-Scenes

Humanise your brand with day-in-the-life content, office tours, and the real moments that build connection.

Neighbourhood Spotlights

Showcase the areas you serve — hidden gems, local businesses, parks, schools, and community events.

Client Testimonial Graphics

Turn your best reviews into shareable social proof that builds trust with future sellers and buyers.

Educational Tips

Buyer and seller advice posts that position you as the knowledgeable expert in your market.

Video Reels

Short-form video content for maximum reach — listing tours, market updates, tips, and personality-driven content.

Sample Schedule

A Week of Content, Planned for You

Here's what a typical posting week looks like. Every week is planned, designed, and scheduled — you just approve and we publish.

Monday
Market Update

Local market data carousel — prices, trends, and what it means for buyers and sellers.

Tuesday
Educational Tip

Buyer or seller advice post — staging tips, mortgage guidance, or process explainers.

Wednesday
Just Listed / Property Showcase

Feature your latest listing with professional photography and compelling copy.

Thursday
Behind-the-Scenes / Personal Brand

Day-in-the-life, team spotlights, or candid moments that humanise your brand.

Friday
Neighbourhood Spotlight

Local area feature — a hidden gem restaurant, a new park, or a community event.

Weekend
Just Sold / Testimonial

Celebrate a recent sale or share a glowing client review as social proof.

Results

Social Media Performance

Average results across our managed social media accounts for estate agents.

5x

Avg. engagement increase in first 90 days

3-5

Posts per week across all platforms

47%

Of our clients' leads mention seeing them on social

2.4x

More referrals from agents with active social presence

Frequently Asked Questions

We manage Instagram, Facebook, LinkedIn, and TikTok for agents. Most agents see the best results from Instagram and Facebook for local reach, with LinkedIn for professional credibility. We'll recommend the right mix based on your market and audience.

Our standard package includes 3-5 posts per week across your chosen platforms, plus stories and community engagement. We find this frequency builds momentum without overwhelming your audience.

We provide professional graphics and templates, but authentic photos and videos of you, your listings, and your market perform best. We'll guide you on what to capture — just point and shoot on your phone, and we'll handle the editing and design.

Yes. We create short-form video reels, market update videos, listing tours, and neighbourhood walkthrough templates. Video consistently outperforms static posts for engagement and reach.

We track follower growth, engagement rate, reach, website clicks, DM enquiries, and lead attribution. Monthly reports show exactly how social media is contributing to your pipeline.

Let Us Handle Your Social Media

Book a free strategy call and see sample content tailored to your brand, your market, and your audience.

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