Respond in 60 Seconds. Nurture on Autopilot. Close More Instructions.
CRM setup and marketing automation built for estate agents. Missed call text-back, automated nurture sequences, lead pipeline management, and full attribution — so no lead ever slips through the cracks again.
Book a Free Strategy CallYou're Losing Leads Because You're Too Slow to Follow Up
The average estate agent takes over 3 hours to respond to a web enquiry. But 78% of buyers and sellers go with the first agent who responds. By the time you call back, they've already booked a valuation with someone else.
It's not that you don't care — you're out on viewings, in listing appointments, and juggling 30 active deals. You need a system that responds instantly, follows up automatically, and only hands you the lead when they're ready to talk.
Your Entire Lead Machine, Automated
From the moment a lead enquires to the day they instruct you — every touchpoint is tracked, automated, and optimised.
GoHighLevel CRM Setup
A fully configured CRM built for estate agents. Track every lead from first enquiry to exchange of contracts. No more spreadsheets, no more sticky notes, no more leads falling through the cracks.
Missed Call Text-Back
Every missed call triggers an instant text message: 'Hi, sorry I missed your call. Are you looking to buy or sell? I'll call you back within 5 minutes.' Leads stay warm instead of calling the next agent.
Automated Email Sequences
New vendor enquiry? A 5-email nurture sequence starts automatically — market insights, recent sales, testimonials, and a valuation offer. All sent from your name, on autopilot.
Lead Pipeline Management
Visualise every lead across deal stages: New Enquiry, Valuation Booked, Valuation Done, Instruction Won, Under Offer, Exchanged. Drag-and-drop simplicity with full audit trails.
Appointment Booking
Prospects book valuations and viewings directly into your calendar. No back-and-forth emails. Automated confirmations, reminders, and follow-ups reduce no-shows by 40%.
Two-Way SMS
Send and receive text messages directly from your CRM. Follow up on viewings, confirm appointments, and nurture leads — all tracked in one place alongside emails and calls.
What's Included in Your CRM Setup
A fully configured CRM and automation system, tailored to estate agency workflows. Everything you need to capture, nurture, and convert leads — from first enquiry to instruction won.
From Enquiry to Instruction in 4 Steps
Every lead follows the same automated workflow — instant response, intelligent nurturing, and a warm handoff to you when they're ready to act.
Lead Comes In
A seller fills out your valuation form, a buyer enquires on a listing, or a referral sends you a phone number. The lead enters your CRM instantly — whether from your website, a paid ad, a portal, or a manual entry.
Instant Response (Under 60 Seconds)
The lead receives an automated text message and email within 60 seconds. You receive an instant notification on your phone. The lead knows you exist and you're responsive — before they've even had time to call another agent.
Nurture Sequence (14 Days)
If the lead doesn't book immediately, a 14-day automated sequence kicks in. Market updates, recent comparable sales in their area, client testimonials, and a clear call-to-action to book a valuation — all sent from your name.
Booking & Handoff
The lead books a valuation or viewing through your online calendar. You receive all their details, source attribution, and conversation history. You walk into the appointment fully briefed and ready to win the instruction.
Speed Wins Instructions
The data is clear — agents who respond faster and follow up consistently win more instructions and close more deals.
Average response time to new leads — before they call another agent
More conversions when you respond within 5 minutes vs 30 minutes
Automated nurture sequence that follows up so you don't have to
Lead attribution — know exactly which channel every lead came from
Frequently Asked Questions
GoHighLevel (GHL) is an all-in-one CRM and marketing automation platform. It combines your CRM, email marketing, SMS messaging, appointment booking, pipeline management, and reputation management into a single dashboard. We configure it specifically for estate agents — with pipelines, automations, and templates tailored to the property industry.
We strongly recommend it because it's the most cost-effective all-in-one platform for agents. However, if you have a strong preference for another CRM (HubSpot, Salesforce, etc.), we can build automations on those platforms too. The core workflows — instant response, nurture sequences, pipeline management — work across most modern CRMs.
Yes. If you're already using a CRM you like, we can integrate automations around it rather than replacing it. We'll assess your current setup, identify gaps, and layer in the automations you're missing — missed call text-back, nurture sequences, and lead attribution — without forcing a full migration.
Most agents are fully set up within 5-7 business days. That includes CRM configuration, pipeline setup, automation workflows, form integrations, and your first nurture email sequence. We then spend 30 days onboarding you and your team to make sure everything is running smoothly.
When a prospect calls you and you don't answer, the system automatically sends them a text message within 30 seconds. The message is customised — for example: 'Hi, thanks for calling [Your Agency]. Are you looking to sell or buy? I'll call you back within 5 minutes.' This keeps the lead warm and stops them from dialling the next agent on their list.
Our CRM setup and automation package starts from a one-off build fee plus a monthly GoHighLevel subscription (typically around $97-297/month depending on features). The setup includes everything listed in the deliverables section. Ongoing management and optimisation retainers are available if you want us to keep refining your automations month-on-month.
Absolutely. Every setup includes a recorded training session covering pipeline management, lead handling, automation workflows, and reporting. We also provide 30 days of post-launch support — so if your negotiators or admin team have questions, we're there to help. We don't disappear after the setup is done.
Automate Your Follow-Up, Win More Instructions
Book a free strategy call and see how CRM automation works for your agency.
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